Rumble Buys 188 Bitcoin in $17.1 Million Treasury Move
Staff Writer • 2025-03-12
Video Platform Doubles Down on Crypto Strategy as Institutional Bitcoin Adoption Grows Rumble, the video-sharing platform known for its stance against Big Tech censorship, has made a bold entrance into the Bitcoin market, purchasing 188 BTC for $17.1 million as part of its growing crypto-focused treasury strategy. The move reinforces Rumble’s long-term commitment to Bitcoin as a strategic asset, aligning it with a growing number of corporations integrating cryptocurrency into their financial operations. Bitcoin as a Hedge: Rumble’s Strategic Bet on Digital Assets The company has previously indicated its intention to allocate up to $20 million in Bitcoin, viewing it as a hedge against inflation and a store of value. Rumble’s leadership has emphasized Bitcoin’s scarcity and resistance to monetary dilution, positioning it as a stronger alternative to traditional fiat holdings. CEO Chris Pavlovski highlighted that the acquisition reflects Rumble’s belief in decentralized financial systems, signaling that the company is fully embracing Bitcoin as part of its corporate treasury. Timing the Market: Institutional Bitcoin Demand on the Rise Rumble’s Bitcoin buy comes at a time when institutional adoption of crypto is accelerating, with firms like MicroStrategy, Tesla, and Square having already made significant Bitcoin purchases. With Bitcoin’s price nearing all-time highs and mainstream financial institutions launching Bitcoin ETFs, corporate interest in digital assets has surged. The company noted that future Bitcoin purchases will depend on market conditions, price movements, and Rumble’s liquidity needs, suggesting that more acquisitions could be on the horizon. Investor Sentiment Reacts to Rumble’s Bitcoin Bet Following the announcement, Rumble’s stock saw a modest pre-market gain, reflecting investor optimism about the company’s expanding crypto strategy. The move also positions Rumble as one of the first major media and tech platforms to publicly integrate Bitcoin into its treasury. With crypto adoption growing across multiple industries, Rumble’s Bitcoin purchase could set the stage for further corporate investment in digital assets, signaling that Bitcoin’s role in corporate finance is far from over.
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